Saul Minkoff



Growth strategy and innovation, human-centered design, leadership development, financial modelling, international expansion.

Business Highlights

Co-Founder | Pulse Active Savings Inc.

A member of the five-person team that designed and built ‘Pulse Savings’, giving India’s low-income and unbanked population a safe and convenient way to save precious money using their mobile phones.

Business Architecture & Six Sigma Team | Cisco Systems

Part of the three-person team responsible for conducting research and providing recommendations into productivity at Cisco Systems in California. Our findings have now been integrated to form part of the HR Business Architecture.

Project & Business Development Manager | Fishpac Pty Ltd.

Led business development, project management and scientific testing for systems designed to transport high value, live aquatic animals up to 48 hours on passenger and cargo aircraft throughout Asia, North America, and Europe.

Why I love what I do

I fundamentally believe that every company, big or small, has an important role in creating progress for society, and I’m passionate about helping businesses and the people that work for them sustainably achieve more. From creating crystal-clear strategies that focus and energise an organisation, to developing the leadership capabilities that fuel growth, to pulling the big levers that create the optimum environment for every employee to thrive.

A business result I'm proud of

Back when I used to make fish fly, I led a project to get tens of thousands of live baby fish from Northern Spain to Iceland each month – with no direct air link. It sounded like an impossible task, but over the course of a year, we conducted the scientific trials needed to establish an unprecedentedly efficient payload, developed new technology to make it happen, and obtained all the European air approvals required to zig-zag the continent on the way to Reykjavik. Today, regular shipments continue to arrive in Iceland, allowing the client to produce over 1000mt/year from one of the most sustainable facilities in the world.

A business reinvention I admire

I love how Adobe boldly transformed by axing their cash cow box software in favour of a cloud based subscription model - a move centred around the insight that customers would soon tire of purchasing new physical software at each new release.

Strategically, it was a risky move for a publicly traded company to be pitching a change that would bring about losses for the next 2-3 years. Investors balked early on, but the Exec team, and their CFO in particular, stuck to their guns convinced they needed to innovate more than just their products to stay ahead. The team went back to their roots and decided that proof of concept was the best weapon in their arsenal, taking the new cloud product through continuous iteration cycles until user feedback was so positive that even Wall Street took notice.

Four years later, the results speak for themselves; record subscriber numbers are contributing over a billion dollars in recurring revenue, while serving as a glowing example to the rewards of business transformation.