Jern Yap



Programme and project management (PRINCE2 certified), commercial acumen, risk management, transformative event design and production, process and behaviour change.

Business Highlights

Business Manager | businessthreezero
Planned and managed day-to-day client interactions, ensuring every touch-point was set up to deliver the best impact. Supported the team to deliver profitable and sustainable projects by balancing costs and resourcing. Collaborated with Architects as a thought partner to create thought-provoking stimulus and transformative experiences.

Producer | ?What If! Innovation
Project managed innovation projects for global clients in financial services, FMCG, and pharmaceuticals. Developed and incubated new products and services, specialising in in-market experiments to test assumptions, assess viability and deliver proof of concept.

Talent and Organisation Consultant | Accenture
Delivered on change management engagements, focussing on business readiness and process improvement. Designed and implemented future-proof processes, as well as supporting communications, process and training functions throughout a period of change.

Why I love what I do

I’m fascinated by people, and the ever-intriguing challenges they present to big businesses. Whether grappling with how to foster cross-continent collaboration or developing a compelling strategy that reignites employee passion, I relish being at the forefront of helping leaders develop solutions that will make a real and lasting impact. But my passion for people doesn’t stop there – I also love building and sustaining strong and resilient teams that are all in it together.

A business result I'm proud of

After some public missteps, a global gaming company had lost the trust of their customers and were facing major backlash. They needed to reconnect with their players and get inspired to reinvent in order to lead the industry once again. To broaden their horizons, we set up and facilitated visits to ten inspirational businesses that are setting the pace in their fields. 300 of their senior leaders heard candid, honest accounts from CEOs and co-founders about the challenges and rewards of being a transformative, industry-leading business. This visceral experience ignited passionate conversations about their purpose, and what it truly means to be customer-centric in their world. By prioritising experience over presentations, we were able to create meaningful moments that ignited change throughout the business.

A business reinvention I admire

AirAsia is a business close to my heart, having flown with them since the early days. When CEO Tony Fernandes bought the flailing airline for a token sum of MYR 1 (USD 0.25 at the time), it had amassed a staggering debt of USD 11 million. Analysts were quick to condemn it, believing no-frills travel would be unsuccessful in Asian markets - where consumers were used to all the bells and whistles. But through a combination of low pricing strategies and an entrepreneurial company culture that encourages its Allstars (their employees) to express and implement ideas regardless of rank, AirAsia is now Asia’s largest low-cost airline and the world’s best low-cost carrier for eight years running. It continues to grow from strength to strength, providing great customer experience, unexpectedly delicious food and cutting-edge digital technology – all while being incredibly price competitive! With a tagline like ‘Now Everyone Can Fly’, AirAsia is certainly one to watch.