Hugh Pickering



Purpose and strategy, organisational culture, facilitation and group dynamics.

Business highlights

Manager | Deloitte
Member of a specialist consulting team helping private businesses solve complex strategy, governance and succession issues. I mainly worked across sectors in the Middle East and Asia, helping owners and leaders articulate a compelling vision, align around it, and then totally overhaul their way of working to make it happen.

Why I love what I do

I love igniting a sense of purpose in people (and businesses) that didn’t think they had one. There’s something fundamentally exciting about the moment when someone realises that it’s not just permissible to have a purpose other than profit; it’s essential. That’s what gets me out of bed in the morning.

A business result I'm proud of

A major Turkish financial institution came to us as they were approaching a significant transition in ownership and leadership. The business had a fantastic culture, but without a clear articulation of what made it special there was a fear that something might be lost in the change. Over several intense working sessions we captured the essence of the organisation, nailing the behaviours and operating principles that made up its DNA. By identifying ‘the magic’, the business was able to double down on the factors that had driven success to date and thrive under a new generation of leadership.

A business reinvention I admire

The story of Norwegian Air is pretty stunning. After spending its first nine years as a regional carrier flying turbo-prop routes, it began its reinvention in 2002 and is now one of the world’s fastest growing airlines. Norwegian has achieved this by ruthlessly focusing on efficiency - it has one of the youngest fleets in aviation (with an average plane age of 3.7 years), and is consequently 13% more fuel efficient than its nearest rival on long haul routes. By passing these savings on to consumers, the airline leads the way on price whilst providing a modern, comfortable service that customers love. The results speak for themselves: 44 airline awards in the past 6 years, and 33 million passengers per year and counting…