Design thinking, visual storytelling, brand building, graphic design, prototyping, event experience creation.
Creative Lead | ?WhatIf! Innovation
Led creative output for IKEA, Aviva & EA Games in experiential events.
Freelance Designer | Interbrand, Bloom Haines McGregor, Parker Williams & Design Bridge
Brought to life products and strategies based on both credible consumer and client insight. Worked in a variety of industries from FMCG to retail, in both packaging/brand design and trend forecasting.
Designer | BlueMarlin
Created corporate identities, print design, FMCG graphics and packaging for Unilever, GSK, Colgate, Shell - amongst others.
Why I love what I do
I am passionate about how design plays a fundamental role in reinventing businesses. Experimenting, prototyping and failing fast is when I work at my best. I love it because creative and rapid problem solving always pushes me to work in stronger ways.
A business result I'm proud of
I'm really proud of the experiential events I have designed. From one-off pivotal engagements to interventions that have now been installed into HQ’s to help embed strategy. These designs have allowed businesses to have the frank conversations they need to move forward.
A business reinvention I admire
Burberry is one of my favourite reinventions, from a high-end exclusive brand to that of the 90s' working class, back to exclusive and accessible. It shows how a brand can ride a wave, stick to its heritage during a blip and grow from it.